Your family's privacy matters.

1. Overview

This notice covers Babaru conversation privacy and the separate information used by our website, purchases, email updates and support. Office Clothing Limited, a Hong Kong company (company registration number 3253931), provides the website and direct-sale services under our Terms of Use. Contact us at babaru@babaru.ai about your information.

Babaru is intended for children ages 8 and up, with parent-led setup and supervision. See Voice & conversations for how conversations are processed locally on your device.

2. Information we collect

Orders and payments

Checkout collects the information needed to process your order, including your contact details, delivery address, billing details where required, the products ordered and payment status. Payment details are entered through Stripe's payment interface. We use order records to fulfil purchases, provide support and handle refunds.

Email updates

If you sign up for animated-series updates, we receive your email address and the signup category so we can send the updates you requested. You can unsubscribe from these emails or contact us to stop receiving them.

Support enquiries

When you email us, we receive your email address and the information you choose to include. For order questions, your order number helps us find the purchase. Please do not send passwords, full payment-card details or a child's private conversations.

Website and payment security

Our hosting and payment providers may process technical information, such as network, browser and transaction information, to deliver the website and protect payments. See Cookies for the storage and third-party services used on this site.

3. Children's privacy

Purchases, email signups and support requests should be handled by a parent or other adult. A parent or guardian should set up and supervise the toy experience. We do not knowingly collect more information from a child than is reasonably necessary to provide the Service.

If you believe a child has sent us personal information without appropriate permission, contact babaru@babaru.ai so we can review it. Conversation data stays on the user’s device. Follow the instructions supplied with your unit and review the permissions and controls in your app version.

4. Voice & conversations

Babaru conversations are processed locally on your device. Conversation data stays on your device; Babaru and third parties do not receive or have access to it.

Website orders, payments, email updates, support and optional website measurement are separate from toy conversations. They do not send conversation data to us. For help with local storage, device backups or deletion controls in your app version, contact our team. We cannot access or delete conversation data on your device on your behalf.

5. How we use information

We use purchase and contact information to provide the services you request, fulfil orders, communicate about purchases, respond to support enquiries, handle returns and protect the website against misuse. We use signup information to send the email updates you choose to receive.

Where a legal basis is required, these uses rely on performance of our contract with you, our legitimate interest in customer support and security, legal obligations, or your consent for optional communications as applicable. You can withdraw consent for email updates without affecting your order or support rights.

6. Service providers

Stripe provides the checkout and payment services. Mailchimp provides email signup and delivery services. Hosting, database, delivery and support providers may process the information needed to carry out their functions for us. These providers are only permitted to use information as needed to perform their services for us, subject to their applicable legal responsibilities.

Read Stripe's Privacy Policy and Mailchimp's Privacy Statement for their practices. These website providers do not receive Babaru toy conversation data.

7. Cookies & analytics

When website measurement is enabled, you can choose whether to allow analytics or advertising measurement using Privacy choices. Our website event payload records public page paths, a browser-tab visit identifier, campaign labels, screen-size category, country and actions such as viewing the shop or starting checkout. It does not include customer names, email addresses, full URLs, stored IP addresses or toy conversations.

Confirmed orders can carry campaign labels from a consenting visit so we can understand website sales. Configured Google Analytics, Google Ads, Meta and TikTok tags can receive measurement events after the relevant permission, including verified purchase values and a hashed transaction reference. Provider receipt can be prevented by browser settings or blockers. See our cookie information for choices and provider policies. These website measurement events do not include toy conversations; conversation data remains on your device.

Checkout uses Stripe's payment and fraud-prevention services, which may use cookies and similar technologies.

8. How long we keep data

We keep order, payment and support records for the purposes described above and for applicable tax, accounting, dispute and other legal requirements. Email signup information is used while you remain subscribed; a record of an unsubscribe request may be kept to respect that choice.

You can ask us to delete your information. We will explain the records involved, any information we must retain and the timeframe that applies to your request. Conversation data is local to your device and is not part of the information we hold. Ask us for guidance on storage and deletion controls in your app version; do not assume that uninstalling an app or switching off a toy clears every local copy.

9. Security

We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. No method of transmission or storage is completely secure, but we work to protect your family's information.

10. Your rights

Depending on where you live, you may have rights to access, correct, delete, restrict, or receive a copy of information we hold about your family, and to object to or withdraw consent for certain processing. Parents can exercise these rights, or request a review or deletion of their child's information, at any time using the contact details in Section 13. If you are in the EU or UK, you also have the right to lodge a complaint with your local data protection supervisory authority.

11. International transfers

Conversation data stays on your device and is not transferred to Babaru or third parties. Separately, order, signup and contact information may be transferred to and processed in countries other than your own, including Hong Kong and the countries where our website service providers operate. Where the law requires a transfer safeguard, we will use an applicable lawful mechanism. Contact us for information about the safeguards relevant to your information.

12. Changes to this policy

We may update this Privacy Policy from time to time. If we make material changes, we will update this policy and, where appropriate, notify parents directly.

13. Contact us

For privacy questions, access or deletion requests, contact Office Clothing Limited's Babaru team at babaru@babaru.ai. Describe your request and include the email address or order reference involved. Please do not email passwords, complete payment-card numbers or unnecessary information about a child.